Tuesday, September 20, 2016

puppets clipart

hello everybody, and welcome to babysteps: video post-production and promotion. really quickly, just a little bitof information about using readytalk which is the webinar platform thatwe'll be using today. if you have any questions either about how to use readytalk, orthe content that will be explained later, you can go ahead and type thosequestions in the chat pane on the left-hand side of your screen, and we’ll either get back toyou in the chat pane or if it’s content questions, i will be reading those out loudto the presenters after their sections, and they’ll be answering thoseaudibly. so we will be getting to your questions, just type those questions inthe chat pane throughout the webinar.

and just as a reminder again, all of your linesare muted, and so if you are trying to talk to us, we will not be able to hear you. if you do lose your internet connection,you can reconnect using the link that was emailed to you. so just as you’ve just gotinto the webinar a couple of minutes ago, you can get into its the sameway again throughout the webinar. and if you do lose your phoneconnection, if you did dial-in to listen to us you can redial thatphone number anytime as well. and if for some reason youto leave the webinar at any time, know that we are recording today’ssession, and we will be sending out the recording

in a follow-up email thatgoes out after the webinar has ended, so probably later thisafternoon you should receive that email. and that email will also includepresentation materials, so some worksheets that one of our presenters will bereferencing today, as well as the presentation slides, and some applicable links. so a little bit about who’spresenting today. my name is kyla hunt and i will be facilitating for techsoup.also on the call with us will be anna foote. anna is the early literacy lifelonglearning coordinator for the state library of kansas. and she has been instrumental inproviding early literacy information

and support to kansas parents, childcaregivers, and librarians. at the session she will provide practical tips on how tointeract with children under the age of six to give them the six skills children need tohave by the age of six to be ready to learn to read. also with us today isaaron bramley, who is the cofounder and executive director forlights.camera.help. and in this role he is responsible for conceptualizing theorganization’s vision, and working to see it through. he focuses mainly on communication,collaboration, nonprofits, videos, social media, and the bleeding edge technology behindthese things. he learns, he teaches, he shares, and he works to make the world, or atleast a small part of it a better place.

and then toward the end of thewebinar, you don’t see his picture here, but just to let you guys know we will behearing jeremy kamo from further by design. he’ll be giving a little bit moreinformation about the baby steps video competition that i will also bementioning in a couple of minutes. and then on the chat paneyou’ll see becky’s name, becky wiegand. she is part of techsoup. she’s incharge of the webinar program there, and so you’ll be saying hi to her. and a little bit about whatwe’re going to be covering today, i’m going to start off by introducingtechsoup and who we are, then we’ll be hearing from anna

on the 6 by 6 at the state library ofkansas, followed by aaron talking to us a little bit about post-production editingspecifically with the youtube editor as well as some distribution seotips. and again, at the end of the hour we will be hearing jeremy talk a littlebit about baby steps. and, after each presenter has gone, i will be reading somequestions out loud from some of you, and the presenters will goahead and answer those audibly. so quickly before we go ahead and talk alittle bit about techsoup and get into the content, i wanted to mention a little bit about thebaby steps competition that we will be hearing more about later. so the baby stepsvideo competition is a competition that asks,

here is what i do with mykids, what do you do with yours? i collaborated with this competition,techsoup has been providing a series of four webinars, and this webinar is of course thelast of these four. and all of the archives for the previous webinarswill be sent in that follow-up email and posted on the techsoup website. just to let you guys know, most ofthese webinars, how they are organized as we first have a speaker talk alittle bit about early childhood education, or how they get children to engage,and a little bit about that for the framing of the baby steps competition. and thenwe go into the production and postproduction,

in this case, section. so if for some reason, you are a member ofone of those organizations that is not engaged in early childhood education,and just want to find out more about how to create videos topromote your organization’s mission, most of this webinar will be applicable toyou. and we’ll just do the section at the beginning which will be focusing on theearly childhood education portion. so i did want to let you know a little bitabout that, that framing that we are providing today just so you guys are aware. and sowill be hearing more about baby steps towards the end of this webinar.

so a little bit about techsoup,techsoup is a 501(c)(3) nonprofit organization with a clear focus. we connect fellownonprofits, charities, public libraries, and foundations with those tech services and products thatthey need to help them fulfill their mission. techsoup has been around since the1980s, and has served more than 210,000 charitable organizations, and they’vedistributed more than 11 million software and hardware donations, and havereached more than 400,000 nonprofit, library, and philanthropy subscriberswith the newsletters each year. and as always, techsoup alwayshas a lot of new things happening. they have new consulting serviceswhich is a new service they are providing.

as well as new software donationsincluding windows 8.1 and quickbooks 2014, which will be available at end 2014. and if you want to find out more outabout techsoup, you can go to our website at www.techsoup.org to find out more. so with that i want to go ahead and give thefloor over to anna foote to go ahead and talk to us a little bit about 6by 6, so take it away anna. anna: okay, thank you kyla. askyla mentioned my name is anna foote. i am the early literacy lifelong learningcoordinator for the state library of kansas, and i’m here to talk aboutearly literacy and our program 6 by 6.

6 by 6 stands for six skills by six years, andthe idea is that there are six early literacy skills that children need to have in place tobe ready to learn to read by about age 6. and early literacy is what children know aboutreading and writing before they can learn to read and write. so today we are nottalking about getting kids to read early, we're just talking aboutgetting them ready to learn to read. and as i mentioned 6 by 6 is the earlyliteracy initiative that the state library of kansas has chosen to support in all of kansaspublic libraries. it’s a research-based program, and its adapted from a nationallibrary program, and 6 by 6 was developed and adapted from that nationalprogram by the johnson county library,

which is a suburbanlibrary in the kansas city area. and basically what 6 by 6 does isencourage parents, librarians, teachers, caregivers to give children early literacy experiencebefore the age of six so they can head to kindergarten to be ready to learn to read. today i plan togive you a little information on what the skills are, and activities that you can do with childrenthat will help you develop early literacy skills for them, and maybe giveyou some good ideas for video too. so, let’s move on. theseare the six early literacy skills, and i’m going to be talkingabout them, about each one soon. the one thing i wanted to stress up frontis that 6 by 6 isn't just about reading time,

and we'll be talking about ways that youcan work these six skills into any interaction that you have with children. so let’s move onto the next skill, or the firstskill we'll talk about. it is have fun with books, and these next few slides goalong with the handout that was available in the confirmation email that youreceived, and will be available in the follow-up. and also if you are listening to the archive,it’s available on the archive page for the webinar. but the first handout we're going totalk about is the six skills tip cheat. so have fun with books is about enjoyingreading, and it’s also known as "print motivation" in some early education circles. and the ideawith this is that in order to want to learn to read

kids need to see that reading is fun, andthat reading has meaning. and so that's the skill. and some ideas for fostering that skillin children – there are many in the handout, but i just wanted to highlight a couple.one is that you don’t have to read an entire book. you can even just look at one page and talkabout pictures and that can be fun for children and show them that reading hasmeaning. and another idea for this skill is to ask lots of questions about whatyou’re seeing around you, and what you’re reading. if children are too young to answer, goahead and answer for them. this exposes children to a lot of language, and gets themused to the idea of having a conversation. even babies, if you ask themquestions and then pause and answer for them,

that’s a good thing for theirearly literacy skill development. a second skill, talk, talk, talk , this isbasically just vocabulary, knowing the names of thing, concepts, and ideas. readingespecially, enhances the skill because one study found that children’s books have threetimes more rare words than our usual speech. so it’s a great way toexpose children to new vocabulary because there are so manymore unusual words in books. and this is important becausethe more words children hear and know, the easier it will be for them torecognize words when they’re sounding them out. so if you think about a word like pantry,p-a-n- t-r-y, the first part looks like “pan”

when kids are sounding it out. thesecond part looks like “try”, so pan-try, pan-try. if i’ve never heard the word pantry, and i’mtrying to sound that out it’s going to be much harder to get to what the word is, versus if iknow the word pantry. so that’s just one example of how knowing lots ofwords can be important for children. a couple of ideas to work with thisskill is one is to add to children’s words. so if you’re talking to a toddler, and yourtoddler says, “oh, ball.” you can say, “right. that's a blue ball, and it’s big too. itwould be fun to play with.” so, you know toddlers are learning concepts like blue, so ithelps reinforce that and ideas like it would be fun to play with. enriching children’s languagethat way is a great way to build early literacy skills

for them. and then one otherthought with vocabulary is if you’re reading, don’t skip over unfamiliar words. iknow it’s very tempting, but it’s best to pause and talk about them. or maybesay you’re working with a group of kids and you don’t want to stop the flowof the story, or it’s an exciting part and it’s the first time through, you canalso preview words before you start reading with children. so that’s one other idea. our next skill is take time torhyme, sing, and play word games. and these are all ways that getchildren to hear the smaller sounds in words. so this is also something that is importantwhen children are learning to sound out words.

they need to be able to hear the smaller partsof words. and ideas that go along with this skill are to sing and play music often. musichelp kids hear the smaller sounds in words. and then talking about wordsthat rhyme, so what rhymes with cat? naming as many things asyou can that rhyme with cat. and then also another thing istalking about words that have alliteration, meaning they start with the same soundlike chugga-chugga-choo-choo, something like that. so rhyming and alliteration are greatways to hear those smaller sounds in words because if you think about it, rhymingwords are words that start with different sounds, but end with the same sound. as you hearthose it’s easier to hear those different sounds.

and then alliteration is just the opposite,they are words that end with different sounds. our next skill is notice print allaround you. and this means that children are able to see print everywhere,and know that it has meaning and rules. and noticing print includes as imentioned, seeing print everywhere, seeing people writing and that writinghas meaning. so a great thing to do with that is to sit down and make outyour shopping list with your children. and then another couple things aboutnoticing print, one is children developing pr e-writing skills, like scribbling anddrawing. and also children learning how to handle books. so knowing which side is rightside up, and how to turn the pages,

and in english we readfrom left to right, up and down. so some other ideas to give children thisskill include having them help you turn the pages while you’re looking at books, ortouch the screen when you’re using devices. and then another thing while you’rereading is to point to some of the words, just underline them as you’rereading because otherwise children can think your just telling stories about thepictures. and that’s a good thing too, but we do want children to have thatability to notice that there are words on this page. so occasionally pointing tosome of the words will help with that. and then just pointing out words yousee all around on signs, on somebody’s t-shirt

as you’re walking by. and another thing youcan point out are the differences between letters, and numbers, and punctuation marks,especially for kids who are getting to be four, five, six years old, a little bitolder in the age group we're talking about. the punctuation marks canbe really interesting for them, and another facetof understanding print. so next we have look for letters everywherewhich is basically knowing letters are different from each other, and thatthey have different names and sounds. so this again goes to thatsounding out as you’re learning to read. so learning the names and sounds ofletters is a process. very young children,

babies may be up to about age 2learn the concept of same versus different, so that they have that foundationto say, these two letters are the same or these two letters are different. and then toddlers about ages two orthree, are starting to learn the names of shapes, which are the building blocks of letters.because if you think about it, like a capital a looks kind of looks like a triangle ormaybe even two triangles. an o is an oval-ish circle kind of thing. so that’swhere toddlers are with that. and then preschoolers about agesthree to six learn the names of letters and then finally learn the sounds. sothat’s the process that kids go through.

and you’ll notice i said ”about” a lot oftimes there, and that’s just because as most of us probably know already children developat different rates and there’s always a window of where kids might develop.some kids might develop earlier, and some will develop skills later. some ideas for this skill are frequentlyasking children if two things are the same or different, and talking about ways they might bethe same, and ways they might be different. this is especially handy when children aregetting ready to learn uppercase and lowercase because an uppercase “a” and a lowercase“a” look a lot different as do most letters, but they also havesome ways they are the same.

another thing you can do is choosea letter of the day. so listen for words that begin with that sound, andthen cheer, or clap, or raise your hand, or whatever when you hear that sound.so that helps a little bit older children start to identify thesound and the letter together. and our next skill istell stories about everything. this skill means that childrenunderstand that stories have a sequence. they have a beginning, a middle, and anend. and not just stories, but many things that we do during our day havethat beginning, middle, end piece. so sequencing includes that, but also“first, then, last, big, bigger, biggest”

those kinds of things. children canlearn sequencing by retelling stories. and they can also learn sequencingby sorting items like blocks, or buttons, or anything like that by size, shape, orcolor. anything that they can do by grouping things by the same, or the different categories, thathelps with this tell stories about everything skill. and a couple ideas for this skill, one istalking about what you’re doing while you’re doing it. so if it's time to change baby’sdiaper or say you’re making lunch you can say, “oh, it’s time for lunch. so let’smake a sandwich. first we need the bread. we’re going to have two pieces of bread,and then we're going to put a piece of cheese in the middle, and then we’ll put the otherpiece of bread on top, and cut the sandwich in half,

and we're ready for lunch.” so that’s avery simple beginning, middle, end concept to work on with children. and alsoanother important way to learn sequencing is using numbers a lot, so countingthings as often as you can, the number of apples in a bowl, the number of people inthis room, anything else you can see to count. those are six skills, and someways to help children learn them. next, i wanted to move on to abroader look at how to interact with children to help them getearly literacy experiences. this slide is also a handout. it lists someeveryday activities that are also opportunities for early literacy interaction.and so as i mentioned earlier, 6 by 6

or any early literacy activity isn’t justabout reading time. you can definitely do it throughout the day, and sothere are a lot of things on here, and i bet you can think of waysthat they relate to early learning. i just wanted to highlight a couple ofthings. one is under pretend play in storytelling. those are great because theyhelp children learn vocabulary, and they also help childrenlearn that idea of begin, middle, end. rich language, i mentionedearlier with the example of the ball. so adding to children’s wordsgives them more exposure to language, and helps them learn new wordsand concepts, so that’s a good one.

playing with books, i meanactually playing with them as objects. that’s one way that kids can see that booksare fun, it helps them learn that reading is fun. actually, for very young children,infants, it’s appropriate for them to eat the books because taste is a majorway infants experience the world. so that’s kind of anidea of playing with books. so let’s move on to take a look atsome common toys, and how to use them to enhance children’s early literacyexperiences. this is another handout you have. and on the handout it has a list ofideas for babies, and ideas for toddlers, and preschoolers. i mentioned some ofthe skills that they especially relate to.

so that’s all written down in thehandout, so we’re just going to kind of go through quickly and highlight a couple of thingsfor you, but there are definitely lots of ideas on how to use the next few thingswhere going to talk about in different ways. this handout is toy activity ideas. sowith this the activities scarves and ribbon rings, they’re both really good for very similarsorts of things. they’re great for using with music, and movement, and dance. and ifyou have sheer scarves or sheer ribbons, you can put one over the other and playwith color mixing, and that gives you a chance to talk about maybe differentcolors and expand on that vocabulary piece. you can probably tell by that ribbonring, you can make those very inexpensively.

i’ve made them before with just a showercurtain ring, and then any kind of, even the curly, like giftwrapping ribbon, too. so that’s acouple things on activities, scarves and ribbon rings. for magnetic letters, this obviouslyis great for seeing letters everywhere. you can have those throughout your house,and they are also good for playing with words, and learning vocabulary,and starting to learn to spell. and then mirrors, they create lots ofopportunities to talk about what baby sees, and what baby is doing becausesometimes it’s really good for babies brains to talk to them a lot about what you’redoing, but sometimes you run short on conversation. so mirrors are great for sparking upconversation. and, mirrors are great for toddlers

and preschoolers because they encouragethem to play dress-up which is great for learning to tell stories, and exploringlanguage, and ideas and those kinds of things. our next one is puppets, and this is anatural fit for learning to tell stories, beginning, middle, end, and again exploringvocabulary. children love to play with puppets and it really get them talking andstarting to play, make up stories on their own, so imaginative play. and then our last slide onthe common activities are blocks. these are great for encouraging childrento talk about what they’re doing which again, builds storytelling and vocabularycapabilities. so you know if a child is playing with blocks

you can say, “what are youbuilding? where’s that spaceship going to go?” sort of like the mirrors area good conversation spark also. it also encourages children to workwith others, both adults and children to learn and use their expanding early literacyskills. so it’s great collaborative piece. so are puppets too. those are two really greatthings to get children interacting with each other, and with the adults in their lives. my last screen here has my contactinformation, so feel free to contact me. i know we're going to have time for somequestions today, but feel free to contact me if you come up with questions later.and the handouts also have the website on it.

so you can check out a little bitmore about the 6 by 6, and some the ideas that are on our website as well. kyla: great, thank youanna. that was fantastic. one question that i wanted to go aheadand ask, and then we’ll probably go ahead and move on to erin to make sureto have enough time and keep an eye out for any other questions, was how doyou go about engaging with the community with this information, with this reallyvaluable information which i personally i have somebody with a toddler foundit really, really helpful? anna: yes, great. my own role with thestate library is to support local public libraries

in getting this information out. eventhough 6 by 6 is particular to the state of kansas, all public libraries or very, nearlyall, i would say most, very, very most of them are very interested in early childhoodliteracy. and so, the libraries are active. many libraries are active in gettingout in the community and letting parents know what they’ve got, and providingstory times and different programs. i think as far as how this mighthelp if you’re looking to create a video, many libraries would welcome that kind ofinteraction if you want to get in touch with them. and they may be able to give you someideas that would, of things that you can do even further, maybe particular to yourarea, or something that is going on at your library.

so librarians are very interested in earlychildhood literacy, and very supportive of it. so i really encourage everybody who’sinterested to get in touch with their local public library to see what they’ve got for you. kyla: awesome, thank you. and idid want to remind anybody who’s on here that as a librarian that the baby stepvideo competition is open to librarians as well. so be sure to keep an eye outfor that at the end of the session when we’re talkingabout the video competition. so again thank you anna. and i’llkeep an eye out for any additional questions, and if we have anywe'll get to those at the end.

so with that lets go aheadand hand it over to aaron bramley. aaron is with lights.camera.help. he’s going tobe talking a little bit about post-production tips including editing yourvideos that you are hopefully making for the baby steps videocompetition. so with that, take it away aaron. aaron: great. thank you so much. it isa pleasure for me to be here with you all, really great to hear what’s going on over inkansas just to sort of see what sort of programs are out there, absolutely outstanding.you know what i think we’re going to do today is use a little bit of that as an exampleon how we might sort of go about creating video for a program like that. i’m going togive you some very sort of broad tips and tricks

about editing and distributing yourvideos. we’ve got 10 minutes on editing, and 10 minutes ondistribution. so it will be fairly brief. people have done their entirecollege dissertation on these subjects, so you know there’s obviously a lot more,but i want to give you some very quick ideas, and sort of help demystify the process alittle bit so that you can go ahead and get started. and the way that we are going to dothat is i’m going to simply share my desktop with you guys, so you can first seewhat i'm working on here, and we can go ahead and move forward, and you'll get some sortof very concrete ideas about what’s going on. so as far as editing goes, i like to tellbeginners to go ahead and use the youtube editor.

we used to suggest usingimovie and/or windows movie maker, or some of those other freeapplications that come with your computer. however, youtube has come out withthis product that’s completely free to use, and it has gotten better, and better, and betterover the years. i think i first experimented with it about three years ago, and sincethen it has just improved to the point where i absolutelyrecommend it to folks. so what you’re going to see in sort ofany video editing application whether it be the youtube editor, or imovie, or final cutpro if you’re really going to sort of get into it, are sort of the same main components.and those are, over here you have your viewer

that is going to show you whatthe final product of your video is. you’re going to have a clip library which isall this over here. and in youtube it actually pulls those from your video manager. so any videothat you upload to youtube is available for you to edit as well as a few othervideos. we’ll get to that in a little bit. down here is what is called the timeline.and the timeline is where all of the actual editing work gets done. it used to be that ifyou wanted to edit video or a film i guess, you had actual film that you hadto cut, and hang, and dry, and develop, and go through a whole long laboriousprocess. now we have the great opportunity to do what is called nonlinear editingwhich means that we can take any clip that we want,

pick it up, drag it around,moved it anywhere in the video. it really makes theprocess a lot more simple for us. the other sort of things that you’ll noticeabout the youtube editor is that we have some good tools up here. we are going to gothrough each one of these tools in a minute here. so you can sort of start to seewhat they are. but first, first thing first when you’re creating a video, you want tostart by going ahead and just naming that project. any project you’re working on you wantto name it and make sure that it is saved. it defaults to my edited video’s here. butwe are just going to go ahead and start by naming the example right now six bysix, just to sort of give us an idea

about what it isthat we’re talking about. now, if you guys were on thefirst webinar that i did for this program, we talked a little bitabout creative commons content. so i am going to go ahead and pull insome creative commons content for you guys to see right now. and if you weren’t on thatwebinar this is a great resource for you to have. it's search.creativecommons.org. andcreative commons is basically a way of people to copyright their content andactually give permission to use it. you’re looking for great music, you wantsome clipart, you want some video that you can use in your video, you can go ahead and go tosearch.creativecommons.org and search for it.

and so we're just going to search for,"reading psa" here and see if we can get a good example of a clip that we can use. and youtype that in and go ahead and click on youtube and see what comes up. looks like we have this psafrom the us department of education, so we’ll go ahead and take a look at that.i’m not going to play through the whole thing right now for you because probably your framerate is fairly low, and you can’t really see it, but you’ll see there’s lots ofgood clips of parents with their kids. and what’s neat about this video is thatthey have allowed anyone to go ahead and use it if they want to. andyoutube has made that super easy.

you’ll see that there’s this remix buttonright here. you can go ahead and click on that and it’s going to automaticallyopen this video in your youtube editor. you can see that the clip is righthere. and we're back in my youtube editor. it actually opened up a new project forus, so we’ll go ahead and rename it six by six, right now. but if for instance, you decided youdidn't want to use somebody else’s content, you wanted to use your own, you wouldclick on this upload button from youtube.com. upload your content, and it wouldautomatically appear right in here. and as you can see you simply just take it, clickon it, drag it over, and it goes ahead

and pops directly into yourvideo right there, so fairly simple. there’s a way that you can actually go aheadand view this video in sort of a more parsed up way. you see there’s this magnifying glassright here. every video software has a version of this, but it’s really useful so you canactually see frame by frame, what’s going on. so you simply click and drag that out,and you can see here are all the little sections of our clip that we might want to take a lookat. you can see there is this dark space right here at the beginning that you might want toget rid of. youtube editor makes it very simple. you click on these little scissors to makethe cut. click where you want that cut to be, and it goes ahead and divides those intotwo clips. i want to get rid of the black space

because you can see it’s just blackspace. click on that x, and it is now gone, and our video is alittle bit better to use. so say for instance, you’re using this videoand you wanted to go ahead and juxtapose this clip of parents reading and walking with theirkids, and then before you get to this other footage you simply wanted togo ahead and trim it there. so you can do that, and then you canactually go ahead and drag your other video clip directly into that. i’m not sure why there’stwo versions of this in here, but we'll go ahead and get rid of the second one. you canjust sort of click and drag it around, right? it’s very sort of simple stuff.

there’s a few other things that you aregoing to notice when you have a clip highlighted here in youtube, and that’s when it sortof opens up this window of quick fixes. and this can be really helpful for fixing somebad looking footage. you can see that auto fix here is for fixing lighting and color. so if you havesomething that looks a little bit green, or orange, or somewhat the wrong color, you canjust go ahead and click on that real quick, and it will maybe sometimes fix itappropriately. i should say be a little bit careful with that because it can make your footage look alittle bit different colored than it should, but apparently the lighting was fairlygood already. you can see that it didn’t make too much of a difference in the clip. youreally can’t quite see what the differences are,

but that's probably because theperson who recorded it did a good job, and used lots of nice natural sunlightin order to get some good stuff in there. now if in fact, you use the auto fix andit wasn’t working for you, you can click on this brightness and contrast buttonand actually adjust that yourself. and you can see that a little goes a longway with this stuff, but you can sort of make smaller minute adjustments this way justto make your footage look a little bit better or worse. i’m going to go ahead andunclick that, and keep the auto-fix button on there for you guysright now to take a look at. there are other options, moving yourclip into slow-motion if you wanted to do that.

be careful with that, sometimes it can look alittle funky, but that is an option you have here. as well as, what they call pan & zoom. thepan & zoom is going to be a way to add motion to your clips that you didn’t have before.so if you had a whole bunch of photos in here, you could click that pan & zoom button andthat would create some motion on those photos, as you were sort of playing throughthem. they call it the “ken burns effect” from the ken burns documentariesyou may have seen where they have photos that are sort of animated a littlebit just kind of how to back-and-forth. on video you can see that it doesn’tactually really appear to be doing all that much in the video here, but perhaps that’swhy you can see that they've essentially

sort of zoomed in just a little bitjust to make it look a little bit different. and over the course of the 34 secondsit’s probably going to zoom in even further. let’s see here, so other great thingsto sort of think about the youtube editor are that if you want to add music to yourvideo, they have great library of music here you can use. and you can use all ofthe stuff for free which is really excellent. you can even search by genre. so say forinstance, your early childhood literacy video needed some probably not alternative andpunk music. acoustic music is probably the way to go for something like this. you cansee that there’s some great little clips here, and you can play them, and sort of listento them. you guys obviously aren't hearing this

quite yet which is totally fined. but if youwanted to add that to your video, you simply click on it, drag it over to the audio section. youcan see it there. you can lower the volume on it which you’ll want to do. and that’s goingto go ahead and add some nice background music in there for free for you. so it's really sort of great to have options.a lot of times people want to know where to find great music, and you don’t want to wadethrough all the stuff on the creative commons website that i pointed out to you guys,you can go ahead and use the library right here. there’s some really great transitionsthat exist within the youtube editor as well. i'd recommend that youuse these extremely sparingly.

you are not, unfortunately i hate tobreak it to you all, you are not george lucas. so you can’t get away with using the crosswipe. the most common transition in all of video is actually what we call “cut,” the cuttransition which means no transition at all. it’s one clip going directly into anotherclip, no fade, no cross dissolve, no nothing like that. it just goes from oneclip directly into another one. sometimes you may want to use someother transitions. so if you wanted to do that you could go ahead and drag thoseright in there, make them a little bit shorter if you want to by simply dragging thesesliders around, pretty sort of simple stuff there. another opportunity that the youtubeeditor gives you is to add titles to your videos.

so if you have someone speaking likethis, and you wanted to make sure you knew who that person was, you can goahead and add in some great titles. the one you’re going to mostly want to use foradding in titles is going to be the banner affect here. you can go ahead, and just addthat in, and you can see that it offers you the opportunity to add it in thebeginning, over the entire clip, or right at the end. we're going to go just from thebeginning right here. actually that went ahead and added it prior to my clip which is notwhat i wanted. i wanted to go ahead and add it to the full clip, so you can do that. and youcan see that it gives you the option to pick your font, pick whether you need a stylized insome way or another, change the color.

you can choose the alignment andposition. for instance, if you wanted it at the top of the screen you could do that,and set it so it comes across there. change the height of it you wantedto. so you have lots and lots of options. i like this banner because it allows youto put this little strip of color behind it. and that’s going to help make anyof your text pop out. so for instance, if you didn’t have that you could see thatyour white text would completely sort of get blended into that white wall, but as soon asyou add a little bit of color behind it you can see suddenly your text pops out. now of course you can change your textcolor as well, but oftentimes you have background

or someone’s wearing a shirt that hasmultiple colors in it, and that’s kind of tricky. so that’s a great way to goahead and add some good titles in there. great. there's also some great sort ofeffects that you can add to some of this stuff. this is kind of the instagram effectthat you can see here. if you wanted to go ahead and add these to the video,you can see it stylizes it for you. again, use these things sparingly.nothing smacks a more amateurish video than overused effects. however, sometimesyou can use them to help increase the quality of your video and make things lookkind of nice. the heat map might be something you do not want to use, unless you’retrying to simulate what a predator drone might see

flying above your head,or something along those lines. but yeah, that’s a little bitof the basics of the youtube editor. from here i wanted go ahead andtalk a little bit about distribution because i have a good eightminutes left on my section here. but the idea is that in order for people tosee your video, you need to make sure that they can find it. so i’m going to goahead and click that publish button, and you’ll see that it tells me myvideo is being processed. but in the meantime, you can go ahead and go through the videomanager on youtube, find your video, hit edit, and this is where you’re going tobe able to add in some great information

to help your video get found. so actually youtube is the second mostpopular search engine in the world. google is the first. it’s probably not a surprise to any of youwho, you know read that people use google a lot. but youtube is the second most popularsearch engine which means people are searching youtube more than they areusing even yahoo to find things online. a lot of times they'researching for how to videos. they're searching forsomething that’s entertaining. they’re searching for somethingthey heard their friends talk about. they're searching for cats with tinfoil hats, and all kinds of great stuff.

but where did youtube find thatinformation? and that’s from the backend here where you’re actually puttingin the information to tell youtube how to actually categorize your video. so, some great tips that i can giveyou to help make things more easily found. if for instance, if we're advertising andtrying to get people to see a video about this 6 by 6 program, you may want to go ahead andinclude 6 by 6 in the title just to be clear. and we’ll use initial caps just because youlike good grammar. but the idea is that you want to make sure your title is short, and alsovery descriptive of what the video is about. a lot of times people try to beclever with the titles of their video.

this is not a time toexercise your creative muscle. so this actually mightbe the early literacy program. six by six would bethe title of our video. what you’re going to want to sort of thinkabout is that when youtube is actually going out and pulling in videos for a search stringthat its first looking at the title of the video, then it’s looking at the description ofthe video, and then it’s looking at the tags that are associated with the video. andtags are essentially keywords that help youtube categorize these. and these are sortof the basics of search engine optimization. again, a concept that we could go into for avery long time, but i want to sort of like give you guys

the basics ofoptimizing your video for a search. so the way you want to make sure that you dothat is you have excellent keywords in your title, excellent keywords in yourdescription, and then excellent keywords in your tags. so how do you figure outwhat keywords you want to use? well, it’s important to thinkabout who your audience actually is. so if you can put on your hat for a momentthat puts yourself in the position of your audience member, and what they mightactually be searching for in order to come up with your video. so if you think about anearly literacy program, you might want to make sure that you have “early literacy”absolutely everywhere. you might want to think about

a whole bunch of other keywords. so iwent ahead and drafted up just a few keywords as anna was talking. i was listening toher, and sort of pulling out ideas of what we might go ahead, and putinto the title of this video. but to me the audience is parents andcaregivers for this. it may also be other libraries. it might be nonprofits that have earlyliteracy programs. potentially it might be schools, or preschools, that kind of thingas well. but for now, because the program is largely geared towards parents andcaregivers, we are going to think about parents and caregivers as our audience for this. so these were a bunch of keywordsthat i thought these parents and caregivers

might be searching for where we wouldwant information about this program to come up. so we have “early literacy, literacy toys,literacy ideas, literacy activities, kindergarten” because we sort of talked a little bit aboutthat. i just went straight for “literacy” as well, in case someone is searching for just that.that also allows you to pair literacy and skills together for instance, if someone issearching for that. so put those all in there. the idea is you want to be as inclusive aspossible, and put as much in there as you can. so “print motivation” might be abuzzword that someone’s talking about. someone also might be searchingfor, “how do i teach my child to read?” so i have “teach child read” inthere. we had the name of the program.

we have “ready to read” is sort of the subname of the program. and then “help my child to read" might be something thatsomeone searching for as well. these are a bunch of great keywords that yougo ahead and drop directly in the tags section. you want to go ahead and separate themby commas. you can see that it pulls them out as a bunch of differentkeywords that you might put in there. now, in order to really optimizeyour video for search, you want to make sure that your description that your typing inhere uses as many of these keywords as possible. if you want to get really scientific about itthe description should have a 12% keyword density. now, what does that mean? well, itbasically means every eighth word should be a keyword

in the description. that sounds alittle bit tough sometimes because you want to actually also make sure that it’ssomething that human beings like to read. so i wouldn't get too caught up oncounting words, and making sure that your keywords are in there, but basically it’sabout as many keywords in there as possible. search engines also use what’scalled the inverse triangle of importance. and if any of you have been tojournalism school this is very familiar to you. but basically it weights the top twoparagraphs much stronger than the bottom paragraph. so any good information that you wantto put in there make sure that you try to put as much of it in the top two paragraphs asyou can. and then as you get a little bit further

on down, you can do thingsthat are a little bit more generic, maybe things that are a little bitmore catchall to help sort of the long tail of search sort of fit in there. as far as the description goes, you alsoalways want to make sure you put a link back to your website in there. and this is goingto help the search optimization of your website actually more than the video. it willalso sort of help google and other search engines link the video with your website.if the video is embedded on your website that’s going to help even more. like i said,there’s a lot, lot more that can go through here. make sure that your privacy settingsare set to public because that’s the only way

that people are actuallygoing to be able to see your video. and that will also help sendeverything out to your subscribers if you have any on your youtube channel. it will give you the opportunity toshare it on any of these social networks as well. go ahead and choose a category, ifyou’re a nonprofit, go ahead and select that nonprofit & activism. educationmight be the best category for a video like this. and then you want to think about after thisform is all complete, going ahead and clicking over to the advanced settings and checkingthose out. the reason why i say to do this is that if youtube didn't think it wasn’timportant they wouldn’t include it as an option.

you make sure you try to fill out asmuch of this information as you possibly can to make your stuff findable. this license is something thatyou can do. it’s because we used content from creative commons it has lockedus into a license already, but go ahead and just sort of keep that in mindthat you can use the creative commons license on your contents, if you’d like. make sure that allow embedding ischecked because you want people to be able to take a look at the video anywhere thatyou want them to, and go ahead and pop that up on their blog, or theirwebsite, anything along those lines.

video location is something that is notsuper used right now when it comes to search on youtube, but it will be soon. as weget more and more into location-based search and people are searchingfor more things on their phones, youtube is going to start servingup content that is relevant by location. and the recording date, again somethingthat i’m not exactly sure if that’s going to be super useful to you, butgo ahead and pop that in there. and then, 3-d video, you guysare all shooting video in 3-d, right? no, probably not something youhave to necessarily worry about just yet but something you can seethat is coming along its way.

but with that i will go ahead andreturn back to our presentation here because i am at the end of my time,and see whether there are any good questions before we move on tothe rest of the webinar. kyla: sure. thanks aaron that wasreally great. we do have a few questions. one is from julie havens. she has aquestion on clips. she wants to know if there is a way to convert a clip, so a video clip to aphoto like a jpeg? she didn’t know if there was a way to do that either in youtube orby putting it into flickr or photoshop. aaron: yeah, so there’s a fewways to do that. one would be if you have a more advanced editing software likefinal cut for instance, you can go ahead

and create still images from that. somethingyou might also think about is just open the video on your computer, and thenopen up a screen capture program. and then you can go ahead and takea picture of it right from your screen. and then boom suddenly you havethat clip that you’re looking for. so that might be a good way to do that.from youtube itself, i don’t believe there’s a way to actually export aphoto of a single frame. kyla: okay, great, thanks. we alsohave another question that is asking, should you use the keyword tags that autofill on youtube when you start typing your own, or should you use both? i mean, shouldyou type your own, or should you use auto fill?

aaron: right, exactly. i think thatprobably at this point you want to use both. definitely use the auto fill as you starttyping, and if something that you see is relevant comes up, definitely use that becausethat means that youtube is pressuring people to sort of move in that generaldirection. and so if someone is searching then that auto fill will alsostart coming up. you want to make sure that you are using that as well.when i do this i like to use the auto fill, and then i also like to use myown. i fill my keyword tags to capacity. so there’s a certain number of charactersit allows you to use. i think it’s something like 250 characters, or something alongthose lines. but i just keep going until it says,

“sorry aaron, you’re overloading us, nomore.” so definitely use as many of the youtube auto fill ones, andthen add your own for the rest. kyla: okay, got it. and i think wehave one more question and it’s asking, do you recommend putting your actualwebsite url as a keyword or in the description? aaron: i would put that inthe description, not as a keyword. kyla: got it. i think that’sabout all the questions that have come in. do you have a good resource, anseo resource that you would recommend if people want to learn more about that? aaron: there’s plenty of contentonline. i am blanking on my favorite right now,

but i will go ahead and send that over toyou so that you can send that out in the links after the webinar. iwill go ahead and get that. kyla: okay that would be great.great, thank you aaron. that was fantastic. and with that i want to go ahead and handit over to jeremy kamo from photo by design. he’s going to talk a little bitabout the baby steps video competition. i know that this slide ratehere says that it ends on february 1, but as you will see on a later slide itactually ends a little bit later than that, but he will fill us in onthat a little bit more in a minute. jeremy: okay, thank you kyla. iappreciate it. and before i get started

i want to send a huge thankyou to the techsoup global team who’s been absolutely instrumentalin pulling this together. kyla mentioned some of the webinars that we have previouslyprovided. and they provide of a lot of perspective, and whatnot on how we can actuallygo about creating some of these messages in these films. sodo go take a look at that. i’m also thank you to aaron and annafor helping us talk through this today. i’m going to be very, very brief inthis so we can kind of step up on time. i did want to kind of talk about whythis is important to us here at further end for the kellogg foundation. i think a lotof the work that we’ve done in early childhood

education, we recognize that gettingthe public to understand what high quality early childhood education looks like and whyit’s important is one of the biggest challenges. so through this competition we'rereally excited to get people actually talking about the importance of earlychildhood education, and perhaps more importantly, to give people from across the country ideason different things that we might be able to do with our kids, with ourchildren, with our students. and so kind of with that i do want to kind ofgo through a video that highlights the competition, and kind of explains what it’s all about.i’ll talk a little bit about why you guys might want to get involved, and submit videosbesides just to promote the importance

of early childhood education. andas kyla mentioned, talk about deadlines and things like that. so withthat, we’ll go to a short video. [further banner video begins] female speaker: you can’t remember,but there was a time when you couldn’t walk, when just trying to was an adventure, but sometimes with a step too far. you can’t remember,but someone helped you, picked you up, comforted you,

helped you take your first steps. this winter invest early invites parents,families, caregivers, and educators nationwide to answer one question, “this is what ido with my child, what do you do with yours?” the baby steps competition asks youto submit videos that capture a snapshot of how we care for childrenduring the first five years of their lives. for parents and families, we're lookingfor short videos taken by iphones or by camera, whatever you have that’s ableto capture the simple everyday things you do with your child or family member. for care providers or teachers,we want to help you generate videos

by capturing all the creativethings you do to inspire your students, whether it’s reading, singing, playing, or coloring. the baby steps competition will berunning from december 2 to february 2, and we’ll be recognizingwinners based on four criteria, their emotional value, their educational value, the creativity of the activity, and the quality of the video.

go to babystepscompetition.comto learn more about how to enter, and see why we believe the first fiveyears of a child’s life are vital to invest in. jeremy: great. so i do want to reallyreiterate that while the dirty robbers team did an amazing job at pulling thistogether, we are looking for videos from both parents and families, and from educators, whetherthey are care providers, teachers, advocacy groups, libraries mentioned earlier. and theycan be filmed with whatever we have on hand, so whether it’s cameras, or phones, ifwe actually have, you know, a nice camera to actually do this type of work. so itreally is helping to gather a whole variety of different types of content.

there are some prizes for thecompetition which we are really excited about. the kellogg foundation and packardfoundation has really helped to make this possible. they’re all available here, and on thewebsite if you kind of want to refer back to them later. there are some kind of rules thatit might be important to look through, and also some guidelines for how tosubmit which includes kind of posting the video either on instagram , or youtube, or vimeo,and then entering the competition through facebook. so kind of with that the competitiondeadline has been extended until february 18 to give everyone a little bit moretime to kind of pull these things together. and so we're really excited and want toreiterate that there are four previous webinars

that help everyone to kind of pull togetherthese narratives, actually do some of the filming, and then what you do with it asaaron was kind of explaining to us today. with that, i will hand it back over tokyla. hopefully, were wrapping up almost on time. kyla: great, thank you jeremy.that’s fantastic. yep, just on time. i do want to thank all of ourspeakers today so jeremy, erin, and anna. i want to thank you all for your hard workon this webinar. and i want to thank everybody for their time todayand attending the webinar. and of course beckyon the backend, thank you. if you would when you exit thewebinar, you should see a survey pop-up,

and it will also be in the follow-upemail if you could take just a couple of minutes and go ahead and fill that survey out. itdoes help us in creating new and better webinars in the future. and one last thank you toour webinar sponsor readytalk who does provide this greatwebinar platform that we worked on today. so again, thank you all andi hope you all have a great day. captions by youronlinescribe.com

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