Thursday, January 26, 2017

puppets houston

2016-10-14 podcast 343 chris: hi and welcome to the seo podcast unknownsecrets of internet marketing. my name is chris burres, owner of ewebresults. chuck: i am charles lewis, your client resultsadvocate. chris: welcome back to another fun-fillededition of our podcast, this is podcast number -- chris & chuck: 343. chris: yes! as usual we do have a tip from our previouspodcast and that tip i wrote on the current

podcast notes, and that tip is “create videosof the product in use for your e-commerce websites.” chuck: look if you’ve got an e-commercesite and you’re selling products, create videos of people using those products, openingtheir product, sharing it with friends and so that way you get that user interactionof your product actually in use. should see some increase in sales. chris: increase in sales. chuck: always a good thing. chris: alright so, please remember, charlesand i we’re here and we’re broadcasting

from houston, texas and we are your friendlylocal neighborhood-- chris & chuck: top position snatchers! chris: and our mantra is-- chuck: do not be a douche. chris: don’t be a douche, it is not a goodlook for you. we have a good article today. chuck: got a great article from danny goodwinand the good folks over at search engine watch. he actually was the former editor in watch,he’s actually posting articles on search engine journal now, but he posted this oneon search engine watch, it’s called, “10

reasons your content will fail and what youcan do about it.” chris: alright. chuck: “10 reasons your content will failand what you can do about it.” chris: how to avoid it. like it. chuck: exactly. chris: good, we will get right into that. if you are in a position to, and you havesome sort of electronic device. hey if you’re watching us on facebook live--

chuck: device like this. chris: go ahead and tag like 3 people youknow who might be interested. by the way we can see, so no one’s taggedyet. and what should they-- chuck: man, be sure to use #seopodcast, besure to tag us in it if you’re tweeting this @ewebresults, @bestseopodcast that waywe can follow you back and do all of our social networking stuff. chris: excellent. so you’ll notice there is no tear tattoo.

we did get one bad review so we’ll be talkingabout that here in a second, and man, i was going through the list, we lost like 19 followerson twitter on one of our twitter pages. we lost-- there’s another one-- i thinkthat’s actually a minus 17-- no, that’s the one that got us out. so we lost one, lost 19, got 17 so-- chuck: lost 19, aaaw. chris: on twitter results, so the ewebresultspage on twitter and then made it back up on bestseopodcast. close to it.

so, i don’t know. chuck: i feel like i followed like 40 peopleamazingly. chris: yeah? chuck: yeah. chris: maybe on different platforms. anyway, so the way we run this little composition--by the way if this is the first time you’ve listened to this podcast, howdy, we’re gladyou’re joining us and you could have joined us on facebook live, so go like us on facebookso that you’ll get notifications when we go live.

if this is the first time you’ve listenedto this podcast-- we just covered that part. if you’ve listened before, you know whatwe’re going to skip, and we’re going to skip it and here’s how it works: if we get10 shikos-- chuck: shikos is our eweb branded term forsocial engagement. it stands for shares, likes and follows. chris: if we get 10 of those on any one ofour port-- whatever-- chuck: platforms. chris: on our platforms-- chuck: profiles, social media pages.

chris: profiles on the platforms and we geta review, then we don’t go through the process of telling you how you could leave us a review. we got a review, we got at least 10, so we’regoing to skip that section. what we will do though is tell you how youcan connect with us because well, everyone kind of likes to connect with different peopleand we like it. that’s the purpose of these platforms thatare so popular and you can connect with us at places like chuck: ewebresults chris:

chris: chris: chris: chris: all of those will take you to our profilepage on those platforms and you can shiko us. chuck: say that three times fast: profilepage on those platforms. chris: yeah. hey, if you’re a php genius or a wordpressguru we’re probably looking for you. go ahead and give us a call, leave an audiorã©sumã© 713-510-7846.

if you would like a free website profit analysis-- chuck: profit analysis. chris: you’ve never heard of that before. chuck: enough to make me turn my head straight. chris: there we go. chris: we’re changing it up. go ahead and get on our website there is a big green button and click it andit’s actually a profit analysis. we used to call it a comprehensive websiteanalysis, you know what--

chuck: it still is comprehensive, don’tget it twisted. it’s a very comprehensive analysis, butour focus is on results. chris: right. chuck: and so when we analyze your site, it’sabout how can you as a business owner, how can your site make you money. how can it increase your profits, and that’swhat we’re here to help you with. chris: and what opportunities do you haveto make more profit, right? chris: excellent, and then do we have anyalgo cat? chuck: i’ve got some algo cat.

chris: it’s time for the favorite segmentof the program, the-- chris & chuck: algorithm cataclysm! pwoofshh! chuck: okay yeah, it even has some tremorshitting the people in live a little bit. chris: i think yeah, facebook. hopefully you guys are okay. chuck: so dig this, our algo cat today ispretty big. chris: okay. chuck: we’ve talked about them, penguinhas now officially finished rolling out.

chris: right, okay. chuck: so they did-- it was dripping on forweeks and weeks, well methode, that’s his twitter name, @methode, we’re talking aboutgary illyes, you know. chuck: and it’s over at google, where hetweeted out the other day that pand-- i mean penguin has officially been rolled out, thefull version of it and so people who were penalized before, you should start seeingyour ranking come back up. chris: come back up. chuck: if you don’t, then you haven’taddressed those penalties correctly and you may want to go revisit your link profile.

chris: absolutely. algorithm cataclysm. chuck: algo cat. chris: hey so, i’ve got-- let’s see, i’vegot a review and then i’ve got some news. what do you-- what do you want to do first? chuck: in that order. chris: alright, so the first review that wehave here is: this is from phillip vanarsdel. i actually had a conversation with phillipand this one says, “while i’m eagerly awaiting my ‘comprehensive’ website analysis,”which has been changed to a profit analysis,

“ i am binge listening to you guys, my favoritedorks,” i’m cool with that. chuck: yeah, in this case i’ll take it. chris: as long as it comes with a-- precededby the word favorite. chuck: favorite. yeah, exactly. chris: “in the world of seo, there’s alot of snake oil being sold to e-commerce companies.” chuck: never heard that before. chris: “you guys dive into each topic andhelp me realize what’s genuine and what

are just scare tactics used by the diaperpuppets spamming me with their seo propaganda.” chuck: that’s so-- that line is worth repeating. chris: so, “help me realize what’s genuineand what are just scare tactics used by the diaper puppets spamming me with their seopropaganda.” chuck: diaper puppets. chris: that’s great. chuck: i’m calling somebody that. i don’t know who, but somebody is goingto be a diaper puppet. chris: exactly, it’s going to be randomlike, hello diaper puppet.

chris: “thanks for doing what you do andtaking us to seo school. enjoy your--” chris & chuck: “5 stars--” chris: “review. you deserve it.” and that was from phillipvanarsdel, so punch in the fact to you. chuck: punch in the face to you phillip. appreciate you tuning in, thanks for yoursupport and i would love a definition of what a diaper puppet is before i start callingpeople that. chris: yeah, we might need to clarify.

chuck: i just need to know before i go sayingthat. chris: because you could get-- it could getrough really quick right? chris: interestingly in college i had a professornamed vanarsdel, that was his last name. alright so next is arturo gt and his titleis “not worth your time,” and it’s-- [00:07:18] [couldn’t find original reviewfrom arturo] chris & chuck: only 1 star. chris: it says. chuck: oh arturo? “sat through 20 minutes of nonsense for8 minutes of content,” and then in parenthesis

“(them commenting on an article???) andthen they try to keep me for another 5 minutes for something i don’t know. cut the fat, i’ll circle back next month.” arturo we really do hope you circle back. chuck: next week. if i’d known you’d circle back next month,just come back next week and this time, listen for the whole 30 minutes. chris: yeah if you want to fast forward throughthe potatoes of the podcast, we’re cool with that.

it is an option you have, and the contentis good. chuck: yeah, you kind of got it backwards,you said 20 minutes of nonsense and 8 minutes of content, it’s like 8 minutes of potatoesand and like, yeah-- chris: 20 min-- because we have like-- chuck: there’s only 30 minutes-- chris: it’s only 30 minute podcast, we’vehad a couple that were 40 recently but still doesn’t work anyway. chuck: anyway, punch in the face to you. chris: thanks for reaching out to us.

chuck: appreciate you tuning in and givingus your insight. it is what it is. chris: hopefully you come back. hopefully you come back. you got any punches in the face? chuck: i do got some punches in the face. this punch in the face goes to girlslacrossehq,theiry’re headquarters. chuck: she hit us up. she says, “@ewebresults have you guys everdone an article or podcast on the ‘rank

and rent’ model?” chris: the rank and rent model. chuck: rank and rent. so we’ve dealt with clients who’ve beenexperienced with that. we have never done an article. frankly i haven’t seen many articles insearch engine land or search engine journal or moz or watch and all the other places ifrequent, and i just personally haven’t written any content about that. but what i can tell you, that depending onindustry usually service providers like plumbers

and electricians, and things of that nature,it kind of works. chuck: you get a site, you rank it and thenthey tend to lease out that contact information to the highest bidder. chris: we’ll put your phone number on thissite that’s ranking well for x dollars. chuck: for these terms in your area, right? but what i haven’t seen it work for is likethe kind of white collar people. our lawyers and accountants and things likethat. it just hasn’t really been a good look frommy experience. chuck: so i’ll keep my eyes peeled on anykind of rank and rent like how you put that

content and see if we can find some for her. another punch in the face. punch in the face to you girlslacrossehq appreciateyou tuning in and asking that question. got another one from jamso he’s @jamsovaluesmarton twitter, he says, “@ewebresults @youtube enjoy the knowledge the show and the resultsfrom your shares! #gratitude.” chris: wow. chuck: punch in the face to you though, appreciateit. chris: love us some gratitude. alright so i’ve got a little bit of news.

this was a great article title, “samsungwarns of exploding washing machines.” chuck: that’s just going to suck. chris: now isn’t it-- so it’s a greatta-- basically some of their machines when they get filled with water and like heavy,water resistant or like a comforter or something, they’ll just start shaking a lot and itcan actually be dangerous, that’s how much they can shake. and so, they’re not exploding but the guywho wrote the title is just smart. chuck: well because it’s samsung. it’s a samsung product.

chris: exactly, right now at the s7-- chuck: that’s what we call click bait. it worked. chris: yeah, absolute click bait. chuck: we’re going to talk about titlesin a minute. chris: and it was close enough, that i waslike you know what? alright good. chuck: well it was close enough to be like,if the phones can explode then there is a chance by watching this because i have a samsungwasher

chris: and it was samsung related, it’swasher related, so i don’t-- you know i didn’t kind of view him as a douche. so a really creative use of a title. chris: next! insulin pumps are susceptible to hacking. chuck: insulin pumps? chris: yeah, isn’t that just sucky, like-- chuck: it’s weak? so some dude could be next to you and yeahi don’t like that.

chuck: just boosting up your sugar. chris: yeah, up you go. and then finally i got this: a boy in spainran up a $110,000 google bill. he got confused-- chuck: what ads? chris: he got confused, he thought he wassigning up for adsense, he signed up for adwords. adsense pays you when people click, adwordscosts you when people click. chuck: i mean but he had to create ads anddo stuff in order to be-- chris: google erased it.

they erased it so. chuck: oh okay. chris: they believed him and like he’s asmall band and he was trying to promote his band. oh no, i guess he was trying to sell-- likehe spun it someway, right? chuck: got lucky because if we’d had a clientwho i gave access to their adwords, he was an ac company, and you know we had him atyou know, $300 a month and he was fine and he went in and-- chris: wanted a little bit more.

chuck: wanted a little bit more. chris: let me turn this. chuck: turned on display network went wrongwith a bunch of other stuff and blew my phone up on sunday night because he had spent $5,000in the weekend. chris: on sunday. chuck: on sun-- yeah like on one day or something. so luckily he got off with. chris: he got a good deal, you know it workedfor him, but yeah. chuck: i got some news.

chuck: a little bit more news. this is kind of-- this almost was algo cat. chuck: this is almost algo cat. so we’re going to wait until a couple monthsuntil they finally announce it. yeah this is pretty big. so within months, google is dividing it’sindex. chuck: that’s huge. chuck: dividing the index, giving mobile usersbetter and fresher content. currently google has a single index of documentsfor search and now google’s gary illyes,

same guy we’re talking about earlier, announcedthe plan on releasing a separate mobile search index which will become the primary one becausethey’ve already proven that most searches happen on mobile devices. yeah so this really affects those who, let’ssay, don’t have a responsive site or don’t really have a mobile version. then yeah, you will not be included in thatmobile index and that could be a problem. if you’re responsive, your content loadswell, you get a mobile-- you pass the mobile-friendly test, then you’re probably okay. here i thought this was cool.

more news in regards to adwords, just talkingadwords, right? adwords is rolling out salesforce accountantlinking for automated conversion imports. what does all that mean? that means, if you’re a company and you’reusing salesforce, right? maybe to manage your email campaign and tomanage your costumers, and to manage your sales process and things like that and let’ssay you’re running ads on adwords, now you can link your adwords account with your salesforceid and track the whole thing from ad to click to how they converted, all in salesforce. chuck: that’s pretty cool salesforece.

chris: and you did a-- you did a gig-- chuck: yeah, i had a gig. punch in the face to salesforce man, we wentout there, debuted live, i’ll post the youtube link, they rented out club prive in atlanta,they booked seo rapper. chuck: we had a great time. chuck: so, punch in the face to salesforce,like that’s a power move. like there ain’t no other crm’s getting-- chris: that’s tied into google analytics. chuck: that’s tied into adwords.

chuck: that’s pretty good, so that’s mynews. chris: very cool. alright, well that is the potatoes of thepodcast. it is time to get into the meat. chuck: awesome man, so today’s article isfrom danny goodwin. he posted an article on search engine watchcalled “10 reasons your content will fail and what you can do about it.” sounds like, how you know my content’s goingto fail like that? i’d be afraid to get content.

chris: yeah, that’s kind of like when danesaid views don’t matter. chuck: yeah, exactly. chris: and like your 1 million views of seorapper don’t matter. chuck: don’t matter, hey i got my feelingsimmediately-- chris: i glad he cleared it up because yeah. chuck: so he jumps in and says, jump in--number 1 he says, the first reason your content will fail is because of, “your headlineis boring.” chuck: straight up. your headline is boring.

he says, “headlines are the most importantelement.” that’s the thing he clicked on a few minutesago about samsung. chuck: he says, “headlines are the mostimportant element. it’s the first thing people see. you need to hook them instantly or risk losingthem permanently.” he’s absolutely right. at the end of the day boring headlines donot get clicked. like kind of lame headlines don’t get clickedyou must involve a couple things in this headline to really make it valuable.

one, from a ranking perspective try to getthat target keyword in there preferably closer to the beginning of that headline. secondly some sort of action item that canentice the user to take that action. and thirdly, include some sort of a valueadd at the end of it, even in his article, he said “10 reasons your content will failand what you can do about it.” he gave me 10 reasons, he tells me what he’stalking about which is my content, he told me that he thinks it’s going to fail andhe offered a solution, what i can do about it. all in his title, that’s what made me click,that’s what made me engaged.

and so when you’re writing titles, considerwriting a title that won’t be boring, that will entice people to take some sort of action. set expectations for the reader. you know he says, you want to convey whatthe benefit is and then of course include that keyword. keywords are very important in titles, theyalways will be. number 2. chris: two! chuck: “your content--” dig this, “yourcontent is vanilla.”

i like that one. he says, “your content is vanilla.” he says, “you want to make sure your contentis educational, entertaining, inspiring, or informative -- but there’s no excuse forbeing boring and just sticking to the facts or having a dull, robotic tone of a poorlywritten textbook.” he’s right man. don’t put out no vanilla content. take some time to-- matter of fact i addedinclude your opinion. write it from your perspective, spice up thiscontent some because it’s likely that you’ve

done the research, you had the numbers, soadd to it. maybe add some personal experience to it,tell a story, include a joke, right? even if it’s not real, the point is makingthis content enjoyable, making people read it and want to read it and actually finishreading it and not scanning it and bouncing. right, you want to make sure that this contentspeaks to the pain that they’re going through when they find this content, and more importantlyyou want this to be memorable. people don’t remember boring stuff, theyforget it as quickly as possible, but a piece of content you read that impacted you, thatentertained you, that made you laugh, guess what you’ll do with it?

you’ll share it, you’ll like it, you’llremember it, you’ll follow it. chris: yup. chuck: make sure your content is not vanilla. chris: three! chuck: number 3. “you make your content too hard to share.” chuck: how many people do that? make their content too hard to share? chris: well you know what?

we don’t really know because we can’tfind it. chuck: so, he goes on to say, “reduce frictionfor your users! put the share buttons right on your website.” duh! right? like at the end of the day, if you’re spendingall this time writing posts and writing blog articles and things like that and you wantthem to be shared, liked and followed, then you must include some sort of social sharingoptions with that post. preferably at the bottom of the post.

chuck: now, don’t do this. and i’m seeing this mistakes all the time. don’t overcrowd your page with social icons. chuck: right, where you have, you know “followus” icons at top, youtube, facebook, instagram, and all of that kind of stuff and then twitter,and then you got “follow us” icons at the bottom in your footer and you got likesome little floating hover thing on the side that’s scrolling with you and then, at thebottom of the post you got sharing icons and at the top of the post you got sharing icons. just way too much social iconage, if that’sa word.

chris: iconage! chuck: going on and-- chris: clearly it is. chuck: yeah, and keep it simple. keep it simple, go with the ones right atthe end of the post that have the most action, because you want people to share them. make your content really easy to share. number 4. chris: four!

chuck: he says, “you failed to properlypromote your content,” right? these are 10 reasons why your content willfail. number 4 is, you failed to properly promoteit. chuck: he says, “for example, one tweeton twitter is not enough. have you tried pushing out a new tweet forthe same piece of content, maybe with different copies, every three hours to reach peoplein different time zones?” chuck: great tip. how about a lunch tip, a breakfast tip anda dinner tweet, alright? and then you take those same things and repurposethat on facebook.

facebook three or four times is probably reallygood. on twitter you could probably go early breakfast,late breakfast, early lunch, late lunch, you could probably get 20, you know tweets ina day to the same content. chris: every 20 minutes i think. chuck: yup and that’s perfectly fine ontwitter because consider, the more followers you have with more people that follow you,then ironically the less-- chris: they’re probably following more people. chris: than there’s going to be-- like haveyou looked at the newsfeed on twitter, it’s moving and going.

chuck: it’s moving and always is and neverstops, and so the only way to get that tweet in front of me, who’s following like 5,000people, you better tweet it more than once if you want me to see it. chris: yeah, tweet it when he’s lookingand if you don’t have some sort of spy, something on his phone then you don’t knowwhen that is. chuck: and so you just tweet it more thanonce. chuck: and i’ll encourage you not to justtweet it as the example we used here, but if you’re tweeting it every 20 minutes,like i said, post it on facebook three or four times a day.

create you a meme and post it on instagramand put the link in the bio. use that same meme and pin it with the linkthere. chris: make sure it’s on linkedin. chuck: yeah, i’m telling you, if you havepictures in there, create a slideshow, upload that to slideshare with a link back to thepost. the key here is sharing it and don’t forgetthe kind of standard sharing things, like reddit and and digg and places like that. you just have to get that content out there. chuck: and matter of fact, you may even wantto encourage your personal network to help

share your content. chuck: reach out to people directly. if they-- you know them, you know that they’reinterested in your content, they’ve subscribed to your email already, email it out and thenask them to share it, because if they engage with you, if they rock with you, like y’allrock with us, then you probably share for you. chris: you get some momentum. chuck: get some momentum and that’s allit takes, it’s that momentum to kind of get the ball rolling.

chuck: number 5. chris: five. chuck: “nobody knows your brand.” that’s just a big one right here becausei see a lot of companies who don’t even optimize their sites with their company namefirst and they had a company name everywhere, they had their logo everywhere and at theend of the day, nobody knows your company or your logo and frankly, they don’t care. they’re more interested in your serviceor the product you provide and so you really should focus on the service or the product,not necessarily a brand.

unless! unless you’re a big brand company, you’repepsi, or you know nike, or these other big brands then your brand has already built thatmomentum and can do that selling for you, but if you haven’t, then focus on your service. matter of fact, he says, “if you’re anew brand, you’re at a big disadvantage. in addition to creating great content consistently,you must also grow your audience,” and that’s what he’s talking about. chris: work hard to grow that audience. chuck: you’ve got to work hard man, andthey won’t grow by focusing on your brand.

they will grow by focusing on high level contentabout your product or service. chuck: so consider using display ads for remarketingto help grow that brand or running some paid social ads like sponsored post, and boostedpost, and sponsored ig post, and things like that, those’ll work. how about team up with some other brands thatmay be slightly bigger than you, right? supply some content on their site, get thebrand recognition from that and then you can begin to grow but you must help people recognizeyour brand. number 6. chris: six!

chuck: “your content is ugly.” straight up. your content is ugly, matter of fact he says,“many web pages are simply ugly. just long blocks of text. ick.” he says, “break up your text and make itlook pretty.” come on son. chuck: like that’s the obvious. not only break it up and make it look pretty,let’s go with some high quality images,

let’s go with some kind of short paragraph,two to three sentences, easy to read, we were talking about this earlier at our lunch, youknow back in the days where everyone was writing these long complex 32-word sentences, butstudies show now that sentences are about 16 words or less and so stick to the scriptand follow those rules. use short paragraphs, great images, nice spacing. it’s things that i tend to not see donewell all the time. chuck: words just isn’t-- well there’snot a lot of words, there’s not a lot of content, but the spacing’s bad so it stilllooks like a lot of content. so address your spacing, address how the lookand feel is and at the end of the day, we

call it a drop test right? would you pass by it, would you stop and lookat it or would you just leave it there? chris: yeah, i always picture like in theold days of a brochure-- which you can still get a brochure. chuck: ironically. chris: if you put it on the ground, why wouldyou pick it up? that’s what we call the drop test. why would you pick it-- what’s engaging? what’s attractive about it?

etcetera. chuck: yeah so might-- present your contentin a way so that when people see it, they pass by it, they come across their twitterfeed, their facebook timeline, their email or wherever it hit them at, that it makesthem want to engage and actually look at it. chris: awesome. chuck: that was number 6. chuck: number 7. chris: hey dane joined us, so. chuck: yeah, i’ve seen dane.

chris: dane, what’s up? chuck: dane, appreciate you tuning in. chris: we’re getting battery power for thephone, so that it does not-- chris: seven! chuck: “your content is too promotional.” too promotional. chris: too promotional. chuck: yeah we kind of get some complaintsabout that a little bit. chris: i believe we call that douchy.

chuck: douchy, a little bit. and so what he says, “content that is designedsimply to promote your brand won’t perform well. people will see right through it and be turnedoff by it. create content that helps your audience. create content that answered questions orprovides helpful information.” so, i think it’s okay to promote. it’s definitely okay, yeah. chuck: like we just spent the first 8 minutespromoting, but we do that because we’re

about to give you 22 minutes of meat and greatcontent. chris: 8, not 22, right? that give us 8 minutes of promotion, and it’snot even promotion because we got algorithm cataclysm! we’ve got, you know, reviews of people engagingwith us. chuck: yeah, news and questions about youknow, rent and rank and all that kind of stuff. but yeah, if you’re writing promotionalcontent, yeah don’t be a douche, make sure you include some value with that content,some value that the people can actually extract and use, irregardless of the promotion, right?

if your promotion is tied to the content,then that kind of sucks. everything we’re sharing with you now youcan take it and run and we’ll get another for you, right? and so-- chris: yup, absolutely. just accomplishing our mission. chuck: exactly and helping a thousand-- ahundred million, was our busin-- a million businesses grow. chris: a million businesses grow.

so, what’s interesting is that yeah, interms of you know here are things that will cause your content to fail, that’s absolutelyright. if it’s too promotional, yeah. chuck: if it’s too promotional it woulddefinitely, yeah. he says, “10 reasons why your content willfail and what you can do about it.” number 7 was, “you content is too promotional.” chuck: fix that. alright, number 8. chris: eight!

chuck: he says, “your content fails to sparkan emotional response.” oooh david, pro tip right there. great, great one. “your content fails to spark an emotionalresponse.” the reason that’s important is because everyonein sales know that emotion drives sales. chuck: right, where this fear of missing outor fear of whatever it is-- chris: joy of what could happen in the future. like emotion drives sales, he goes on to say,“a great emotional response goes beyond the headline.

your content must also make readers feel something,whether it’s happiness, sadness, anger, surprise, fear or disgust.”he’s right. chuck: at the end of the day, make your userslaugh, make them cry, make them angry. this will cause you to get shikos. chuck: like you will get shares, likes andfollows if emotion is involved with your content. i mean just consider the content you sharedrecently. consider the post you shared recently, thatyou retweeted. it made you laugh, it made you cry, it madeyou upset, it made you frustrated, it made you feel a certain kind of way and thereforyou took an action.

and so, consider that when writing your content,better yet, consider the people who may be reading that content. chuck: like your peers or better yet, potentialclients, right? what emotion drives them to take an action. include that kind of emotion in your contentand weave it in the words you’re writing so that way they can feel that emotion andtake-- and make contact with you. chuck: take advantage. number 9. chris: nine!

chuck: “poor grammar and spelling.” i know you’re talking 10 reasons your contentwill fail. chris: man, and if your audience is like anysort of english majors or something, shhh done. chuck: hey, look man, we’ve got-- i’mgoing to speak to this and i don’t even mind sharing this with y’all. we had a client right now who we-- so, we’vegot different packages, right? and one of our lower packages comes with alower quality content. chuck: it kind of is what it is.

but, so the client who’s on that packagewas a journalistic major and so she got this lower quality content, she-- chris: i think she vomited a little. like she vomited a little when she was reading. chuck: and we had to go in and of course youknow, upgrade it and make some changes, but the point is, poor grammar and spelling candefinitely have a negative effect on how your content is perceived. matter of fact he says, “nothing is worsethan clicking on an article and seeing a typo in the first sentence.

a small error can turn a great piece of contentinto worthless content.” he’s absolutely right because as soon asi see a misspelling, you know, grammar i’m kind of okay with because usually it’s okay,it’s just subjective. right, that i want to use you know, a contractionor both words, right? it’s just-- chris: suppose you x, y, z. chuck: yeah, it’s more-- grammar is moresubjective unless it’s run-on sentences and stuff, but misspellings though? ew, misspellings are not a good look, theymake you look like you didn’t care, make

it like you didn’t put any effort. more importantly-- chris: they make it look like i wrote it. chuck: yeah, his spelling’s horrible, likereally really horrible. chris: i like forward, nope that’s not it. try it again. oh, there we go, that’s good. chuck: well, the negative impact it reallyhas is that however great your article may be, however much time and resources you spenton gathering, and doing the research, and

creating those images, and shooting all thatvideo. chris: effort yeah. chuck: as soon as i see the misspelling, allof that has no more value, because now i don’t believe any of it. now i feel like you treated all of that withthe same effort that you treated this word right here, which was not much. chuck: take the time to read, re-read, letsomebody else read. chris: and get somebody else to read, andmaybe somebody else read. chuck: and then even after you post it, sharewith your inner circle first.

chuck: because they’ll be the ones to likelycatch said error and let you know, instead of just reading it and not saying nothing. chuck: last one. chris: give it to your friend who’s thejournalist major. give it to the friend who you know don’tlike you. they’ll be glad to tell you where you messedup at. chris: i’m very happy to let you know thatthere are 18 mistakes. chuck: yeah, you messed up here. chris: i actually printed it, put in on red--wrote it up-- marked it up with red and faxed

it to you. chris: i mean, scanned it and emailed it toyou. chuck: yeah, but get some other eyes on yourcontent. chuck: last one, number 10. chris: ten! chuck: he says, “you don’t have a strategy.” right and he’s talking about the 10 reasonsyour content will fail because you don’t have a strategy. he says, “make sure you know who your targetreader is,” i was just saying that, “and

what you want them to do after they read yourcontent.” yeah, so he’s not talking about necessarilya posting strategy. he’s talking about a content strategy likethe strategy behind what you wrote and why you wrote it. chuck: right he wants you to understand-- chris: what you’re trying to accomplish. who are your readers. are your readers you know, seekers? people who are just searching for information,or are they-- he says, are they joiners?

people who may you know, be loyal to you,join your newsletter. he says, are they sharers? people who will definitely shiko your content. or they could be buyers, right? people who are looking to purchase. and i’m going to add this to it, which hedid not have on the list, your readers could be haters. chris: oh yeah. chuck: we’re talking just people who don’tlike you but they track you.

competitor, right? all your competitors call them haters forthis purpose here and i guarantee you, they’re on your remarketing list. chris: and some of them are following you. chuck: yeah, i guarantee you they’ve subscribedto your newsletter, i guarantee you they follow you on all your social channels. i do with our competitors and most competitorsdo, that’s how you kind of stay active on the competitor landscape. and so you want to make sure that you havea strategy, even for them, right?

in that content because at the end of theday, we’ve had competitors a) send us referrals or b) their clients come to us because of said issueand so you want to make sure that your content kind of speaks to that also. so keep that strategy in mind when writingyour content. who’s reading it, what they’re going todo with it and more importantly, what you want them to do with it and then get thatin the content. chuck: dude. so that was “10 reasons your content willfail and what you can do about it,” from

danny goodwin and the good folks over at searchengine watch. great article, we’ll post this a littlelater. chris: danny goodwin, alright. excellent. do we have any what news? chuck: i don’t have no what news. chris: we don’t have any what news. chuck: i have no what news sir. chris: alright, so let’s see-- [00:31:44][indiscernible, mumbling] costumers.

first we’d like to just kind of touch in,we got a couple people following us on facebook live right now. if you enjoyed this podcast, if you get anythingout of this podcast, please find a place and write a review and also share it with threefriends, right? chuck: right now, go ahead, just-- chris: you do it right now, just like connecton facebook and then find any random picture and then tag three people in that post, inthat comment that you might like. chuck: he gave you extra step, find a randompicture. i’m going to just ask you to hit the shareicon, tag three of your friends and then hit

post. chris: yup, that’ll be the fastest. chuck: if you, you know, that’s how youdo that. if you’re watching on like youtube rightnow, share that video, tag three people, hit copy that link, paste it in twitter, tweetit to three people. however you want to do it, we’re just lookingfor three types of social engagements. chris: most of your podcast apps have a wayto click share and get it over to a couple of people. so we really appreciate that.

chuck: thank you so much. chris: hey, if you’re looking to grow yourbusiness with the largest, simplest, marketing tool on the planet-- chuck: the internet. chris: please reach out to ewebresults forincrease revenue in your business. our phone number is 713-592-6724. if you have a referral, that’s somebodywho’s interested in internet marketing services from starting a website all the way through--i don’t know what the end is, right? chuck: yeah, there is no end.

chris: the end, social media? no. you know so, right? chuck: yeah, from starting-- building a websiteto email marketing, social media marketing, search engine optimization, pay-per-clickmanagement, any of those things where it regards advertising and promotion in a digital landscape,then hit us up. chris: send them to us, when they pay theirbill, we pay you. we got a referral program in place. i am still, you know this is going to cometo me-- i am doing-- and this-- it’s actually

getting excited we’ll promote this today. so, i’m kind of co-founding upsocialnetwork,which is a networking organization here in houston, we broadcast live. up stands for unleashing the potential ofyour social network. it’s phenomenal and we’re going to gofor a guinness book of world records chuck: ey, this is big right here. chuck: like tune in because we might needyour help. chris: 24 hours on air, 300 interviews, guinnesson-site. man, stay connected with us, we’ll be talkingmore about that.

we’re going to need your help actually promotingour kickstarter campaign which we’ll have available next week. i’m excited. i mean this going to be-- chuck: yeah, that’s good news, i think wecan do it, you know? i think it’s going to be interesting, i’mlooking forward to the challenge. chris: this is going to be very good. alright so, finally we have-- oh! we got a-- i’m working on-- it’s almostwrapped up, it’s a social media education

package. so this is an online system, it’s monthly,it’s in the price range of $300 a month and you get access to this great social mediacontent. i’m doing kind of the final review of thatcontent now, that’ll be coming to you soon. so charles, one of the components of why yourcontent will fail is because you didn’t get it out there. chuck: yeah, you didn’t promote it. that was number 7. chris: yeah, so if you want to be able toget it out there, you got to have solid social

media accounts, solid social media engagementand this teaches you how to do that step by step. it’s pretty awesome and we’re going tohave that soon so stay tuned. and finally, please remember, we’re filmedlive here at 5999, west 34th street, suite 106, houston, texas, 77092. you can get the audio, the video and transcriptsof this podcast on our website-- chuck: chris: yes, and we want to thank you. chuck: yeah, appreciate you.

chris: before we sign off, yeah. we want to thank you. you guys have made us the most popular internetmarketing podcast on itunes, in the known universe, whatever. chuck: on itunes, man we’re shooting thatstitcher. i want to just give a punch in the face toall of the people who’re blogging, who seem like every month we get somebody else addsour podcast to some top list of podcasts you need to listen to. so thank you for that support.

chris: thank you. chuck: and look here authors, any authorsright now. man, hit us up on twitter. you got articles you want reviewed, want usto look at, you know hit us up. chris: excellent and i think that wraps itup. chris: until the next podcast, this is chuckand chris. i’m really appreciating you. until next time, i’m chris burres. chuck: i’m charles lewis.

chris: bye bye for now.

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